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Hi, I’m Fyza.

I'm a Senior User Interface Designer, designing people friendly things for mobile and web.

 
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What I Love To Do

I have over ten years years of experience, six of those in SaaS.

In the last five years I've redesigned and worked on new features for Trello's mobile apps.

My goal is to bring delight through engaging, intuitive experiences.


Resumé

Senior Designer, Trello (Atlassian)
Aug 2014 - Jan 2020

During my time at Trello, I worked with the mobile team to improve the Trello app on Android and iOS. My goal was to reach the best solution possible for each platform while maintaining one voice for the product.

As part of the greater design team, I would often advocate for greater mobile consideration across teams.

  • Took part in planning and road mapping with mobile team triad

  • Researched and designed mobile-first features for our native apps

  • Played a significant role in championing and working on the Material redesign of our Android app

  • Consulted with designers on other teams at Trello to help them plan and design for mobile early and often when developing new features

  • Worked closely with the enterprise team to design user friendly interfaces for administrators to manage teams, members, and monitor usage of Trello Enterprise


User Interface Designer, MediaFire
Sep 2013 - Aug 2014

  • Worked with design team to create better web and mobile experiences for MediaFire's customer base — 100 million unique users per month.

  • Consulted with engineers to make sure designs translated well to both iOS and Android devices as well as desktop apps.


Designer, Consumer Media Network
Jul 2011 - Aug 2013

At CMN I designed and (re)branded many of the company’s various web properties covering subjects that ranged across education, insurance, and real-estate.

  • Designed fully thought out websites by working closely with content and development teams to make sure each one met its full potential — providing visitors with relevant, easy to find information within a beautifully designed interface

  • Implemented design changes to existing websites, increasing revenue by at least 20%

  • Designed logos for rebranding efforts on our more popular web properties to provide greater credibility